Title: Marketing Content Specialist
Reports to: Marketing Mananger
Location: Sarasota, FL
Salary: $45,000-$55,000
Sarasota Performing Arts Foundation Overview
Join our growing Foundation team of dynamic professionals to create a legacy project for Southwest Florida – a world-class performing arts center that you will be a part of. Roll up your sleeves and step into our fast-paced entrepreneurial organization to help us achieve something truly iconic. The mission of Sarasota Performing Arts Foundation is to create a world-class performing arts center that enriches the community, supports arts education, and inspires young minds.
Sarasota Performing Arts Foundation is partnering with the city of Sarasota, other regional municipalities, private philanthropists and foundations to build and operate what will be the performing arts centerpiece of Sarasota and the entire Gulf Coast region. The new performing arts center will be a public-private partnership in which the City of Sarasota and the Foundation will be the principal participants. Completing the project – construction, operations and programming – will require funding of more than $300 million, of which 50% is anticipated to be raised from philanthropic sources.
This is an exciting opportunity to join a growing team during the start-up phase of an enormous project that will become an important cultural resource and legacy for Southwest Florida.
Job Overview and Position Objectives:
The Foundation is seeking a hands-on Marketing Content Specialist and community builder to amplify our brand voice and elevate our social media content and community events. This person should have a passion for performing arts, social media, marketing, and events, and will drive content creation, community engagement, and day-to-day execution. They will be responsible for carrying out the social media strategy through editorial calendars, copywriting, and content development (including photography, video, graphics, GIFs, etc.).
Essential Duties and Responsibilities:
Social Media:
Develop and execute a social media strategy with short-, medium-, and long-term goals, collaborating with the internal team to align with marketing objectives.
Facilitate the creation of a comprehensive monthly social media calendar that aligns with department goals and organizational objectives.
Create, schedule, and manage content for social media platforms, ensuring timely delivery of all campaign materials.
Design visually appealing images using tools like Canva and capture content at foundation events as needed to enhance social media engagement.
Monitor and analyze social media performance, providing insights to optimize content and report success metrics across platforms.
Stay current with new platforms, industry trends and best practices to continuously improve the social media strategy for maximum impact.
Copywriting:
Craft compelling and targeted copy for digital and print marketing materials, including social media posts, newsletters, email campaigns, website content, and advertisements.
Edit and proofread copy for clarity, grammar, and adherence to brand standards before publication or distribution.
Ensure brand consistency across all written content while tailoring messaging to different audience segments.
Design and Branding:
Create visually appealing graphics for social media, email campaigns, website content, and print materials that align with the brand's visual identity.
Update existing templates for presentations, newsletters, or social media posts with current information or imagery.
Work closely with the Marketing Manager to ensure consistency in brand aesthetics across all design elements, including fonts, colors, logos, and imagery.
Other Departmental Support:
Collaborate cross-departmentally to create and maintain event listings on Eventbrite.
Provide support in coordinating webinars or virtual events, including promotion, registration, and follow-up communications.
Serve as the primary point of contact for other departments regarding social media content needs, helping to ensure timely and accurate dissemination of information.
Knowledge, Skills and Abilities:
Proven ability to work and participate in a team atmosphere
Experience in events and marketing
Proficiency in social media platforms (Linkedin, Facebook, Instagram, Tiktok)
Experience with creating live streams on social media
Strong time management skills
Strong written and verbal communication skills, with the ability to write clear, engaging, and grammatically correct copy for various mediums
Creativity and adaptability, with the ability to craft compelling stories or messaging that fit different tones and formats
Research skills: Capable of conducting thorough research on topics to create accurate, informed, and credible content.
Energetic and sociable personality
Proactive “can-do” attitude
Proficiency in Excel, PowerPoint, Outlook, Word, Sharepoint
Ability to work occasional weekends and evenings
Graphic design experience at a beginner to intermediate level required
Proficiency in Canva, Adobe Creative Cloud, and Microsoft Office
Minimum Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Bachelor’s degree in a related field and one to three years of related experience accomplished. Some weekend/night work is expected.
Position Status:
This is an exempt full-time position. Generally, the hours are 9:00 a.m. to 5:00 p.m., Monday through Friday, for a 40-hour work week. The hours may be adjusted as required to ensure that the job is completed. This is a hybrid position with required on-site hours and the ability to work remotely, but is subject to change to full time on-site hours.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the noise level in the work environment is usually quiet to moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is frequently required to stand and reach with hands and arms. The employee is regularly required to use their hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee is occasionally required to walk and sit.
The employee must occasionally lift and/or move up to 30 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Acknowledgement:
The Foundation has reviewed this job description to ensure that essential functions and basic duties have been included. The Foundation reserves the right to change it at its sole discretion at any time and without any advance notice. This job description and list of functions is not intended to be an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
The Sarasota Performing Arts Foundation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.